Do you have trouble waking up or falling asleep? Good is an organic toothpaste infused with ginger and lavender that helps with the transition for morning and evening rituals.
Project Collaboration: Otis College of Art and Design and Loyola Marymount-Business
A product that incorporates dental hygiene with a supplement routine that makes waking up and falling asleep easier.
Discover and find out what causes anguish in a consumer's life at home.
Based on interviews, we found out that most of our surveyors had a problem:
70% of surveyors had an issue waking up/falling asleep
Majority forgot to take supplements
Product Packaging and Ideation
Objective: To aid in the evening rituals of the user by supplying a soothing dose of melatonin during nightly rituals that naturally aides in the process of falling asleep.
Objective: To aid in the morning rituals of the user by supplying a light boost of energy via the under utilized process of brushing teeth.
Push: Utilize mobile to mortar partners to reach targeted in-store shoppers.
Provide product samples to targeted dental hygienist, airlines, hotels, and other service enterprises.
Pull: Engage with users searching for general organic toothpaste and need-state related queries to drive brand awareness.